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That's how most of #earlymodern printed books were offered and consumed: unbound, likely not stab-stitched, usually just slightly folded.
Say hello to the world of quartos and octavos, small prints, cheap prints, #Flugpublizistik, street literature, etc. Forget about bound books and libraries - this was the most typical way of reading the printed words and images in Europe.
@dbellingradt let’s hear it for zine makers and pamphleteers. 
@dbellingradt the newspapers of modern days, the broadsheets and the tabloids, are on the best way to become a curiosity of a future past.