The apéritif St Raphaël placed adverts in colonial newspapers & created postcards of their iconic two waiters popping up in places throughout France's colonial empire. This 1926 #ColonialAdvert highlights their success (in North Africa?) in the early 20th c.
This fascinating advert for St Raphaël (from the turn of the century) shows a woman with an Orientalised city in the background. Like many of the posters I've collected, it seems to have been aimed at customers in France. If anybody has any information on this specific advert, please let me know!
These are just two of these postcards by the French apéritif St Raphaël that featured their two waiters in colonial contexts. Similar ones can be found for all French colonies, but also for certain places and events in France.
All of these images used local populations as more-or-less background illustrations and as symbols of "the exotic". The most prominent local person in all of these postcards seems to be the Polynesian woman in the one from Tahiti, which is enormously problematic.